Listen: Sportshour feature on BBC World Service

Check out our feature on the global sports show, Sportshour, where host Andy Jones tested out Be Your Best

In the press
March 6, 2024

Be Your Best was delighted to be featured on the global sports show, Sportshour on BBC World Service - the world’s leading international radio broadcaster, providing news reports and analysis in more than 40 languages.

Sportshour host Andy Jones, tested out our VR technology to experience first-hand how virtual reality can help improve footballers cognitive skills.

Andy also chatted to Be Your Best CEO, Andreas Olsen, to learn about the company's formation and links to Martin Ødegaard and the German Under 17 national team who won the 2023 European Championships.

Further guest appearances include Jes Buster Madsen, Head of Research at partner club FC Copenhagen, who explained how the Danish club are integrating Be Your Best into their academy to develop a new way of testing game intelligence amongst their players.

And last but not least, Kamilla Melgård, a winger for Lyn Fotball Damer and the Norwegian Under 19 national team, stopped by to provide a players perspective on training with Be Your Best. 

When asked what improvements she had noticed in her game through the use of the technology, Melgård replied: “I think it has had a good impact. I notice that I don’t need to think so much about it (scanning) on the field anymore, I just do it automatically, and also that the scans are more correctly timed.”

To find out how Andy got on with his VR training and to hear all of the guest interviews, listen to the full Sportshour feature now →

Please note, you will need to sign in or create a free BBC account to listen to the episode.

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