Privacy Policy

1.Introduction

BE YOUR BEST AS (hereinafter “we”, “us” or “BeYourBest”) offers access to and use of BeYourBest's simulation-based technology platform, portal, software, technical interfaces and related technology (collectively the "BeYourBest Platform") as provided by BeYourBest, for the purpose of enabling sport specific cognitive training.

This Privacy Policy describes how we collect your information whenever you, whether personally or on behalf of an entity (“you”) use our services, what information we collect, how it is used and with whom the information is shared. “Services” include all the ways you may interact with us; through our BeYourBest Platform, or any other interaction that includes use of our tools and products. We are responsible for all the processing and handling of personal data collected through your use of the BeYourBest Platform or through your contact with us. This means that we are responsible for complying with the Personal Data Act in the applicable jurisdiction, The General Data Protection Regulation (GDPR) and other applicable privacy regulations. The information that we collect, use and share includes, among others, your registration information, other data you choose to upload to/on our Services, metadata, location data, and data about your device.

Your information is stored and processed in accordance with the requirements set out in The General Data Protection Regulation (GDPR), as further explained below. We will only keep your information as long as this is necessary in accordance with the purposes described in this Policy. 

This Privacy Policy sets out the terms and conditions for processing and use of the personal information provided by you (or collected from you) when you use our Services. By using our Services, you are accepting our Terms of Use and the terms and practices described in this Privacy Policy.

This Policy applies to any users of our BeYourBest Platform or other services related thereto.

2. Collection and Use of Your Information and Data

When you use our Services, there will be certain information and data (collectively called “Data”) that you will send to us, or that we will collect from you. In the following sections below, we will set out important details regarding the collection and use of your Data.

3. Data that we collect and why

Data we collect when you register an account on our BeYourBest Platform

During registration of a user account on our BeYourBest Platform, we collect your email address and password. This is used to allow you to get a unique user ID and to let you access your account with your registered account details. Your email can also be used to reset a forgotten password, and as a method for us to contact you. This Data is processed on the basis of your consent in accordance with GDPR article 6 no 1 letter a).

Data we collect when you use and interact with our BeYourBest Platform and our Services

We receive and store all Data you upload to our BeYourBest Platform such as:

Information about you : name, occupation, title/position, email address, phone number, payment details or similar. We do this to make our Services fully functional and to provide the Services you request, and this Data is only kept for as long as required. For further information, please see the clause on “Data Deletion” below.

This Data is processed on the basis of your consent in accordance with GDPR article 6 no 1 letter a).

Information about your use of our Services : performance Data resulting from training sessions and competence development performed in connection with the Service or as preparation for use of the Service. If you submit questions regarding the Service, this Privacy Policy or the Terms of Use, this information will be saved and used to resolve your enquiries.

We collect and aggregate identifying information regarding your use of our Service, including, your interaction with our Services. We collect timestamps for when certain events occur, including, but not limited to, when an account is created. In addition, we may also collect information about the device on which you are using these Services, including the type of device, the operating system you are running, certain settings on your device such as browser, language and time zone, unique device identifiers, and crash Data. We collect this information in order to provide the best possible user experience, and to improve our production tools and services.

This Data is processed on the basis of your consent in accordance with GDPR article 6 no 1 letter a).

Additional Data that we collect from android and iOS app users

We automatically collect certain information that does not personally identify you, including device state information, unique device identifiers (including Android Advertising ID and Advertising Identifier for iOS), device hardware and OS information, information relating to how an application functions, and the physical location of a device at the time of a crash. This also includes the gender and age of our users and interests they express through their online travel activities and interactions, in an aggregated, non-personally identifiable way. This is collected so that we can improve our BeYourBest Platform and Services, and to know our audience and users better.

This Data is processed on the basis of your consent in accordance with GDPR article 6 no 1 letter a).

Data we collect when you browse some of our web pages

When browsing any of our webpages we will collect your Internet Protocol (IP) address used to connect your access device to the Internet and connection information such as browser type, version, preferred languages and time zone settings.

To know our audience and users better we also use Google Analytics Demographics and Interest Reporting. It collects and provides us Data about our visitors in an aggregated, non-personally identifiable way.

This Data is processed on the basis of your consent in accordance with GDPR article 6 no 1 letter a).

Cookie Policy

We use cookies to better understand those who visit our BeYourBest Platform and/or use our Services so we may offer them a more tailored service. Cookies do things like prefill form fields and let you remain logged in.

Cookies are small files saved to your computer’s hard drive that track information about how you use and interact with a website. Some cookies are “session” cookies, which delete automatically when you leave our BeYourBest Platform. Others are “persistent” cookies which do not delete themselves and track your use of our BeYourBest Platform over time.

Most cookies can be disabled in your browser settings.

The legal basis for this processing is your consent, cf. GDPR art. 6 no 1 letter a).

Third party collection

In order to make our Services work for the purposes intended, it is often necessary to share some of your Data with our third-party service providers. We may share your Data with our affiliates or affiliated entities that provide services or perform data processing on our behalf or for data centralization and / or logistics; with suppliers, consultants, and other service providers who need access to such information to perform work on our behalf and/or to enable them to provide the Services you requested; and with third parties you allow us to share information with, for example, other apps or sites that integrate with our API or our Services, or those with an API or service that we integrate with. 

We may also allow other entities and third parties to use cookies and similar tracking services on our BeYourBest Platform or other services related thereto.

We may share the information we collect about you with third parties as described below or as described at the time of collection or sharing, including as follows:

Third Party Collection
(Sub-processors)
Company Address
Country where Data is stored
Purpose for Processing
Google Cloud Platform (GCP)
1600 Amphitheatre Pkwy, Mountain View, California, United States
Belgium
GCP provides web services required for functional operations of our products. This includes web hosting, data processing, data provision, secure data storage, data recovery and product usage analytics.
Mailchimp
The Rocket Science Group, LLC 675 Ponce de Leon Ave NE, Suite 5000, AtlantaUnited States
United States
Customer support (contact management)
Hiver
Suite 203, 2880 Zanker Rd, San Jose 95134
United States
Customer support (contact management)
Amplitude
Amplitude Inc.201 3rd Street, Suite 200San Francisco, CA 94103United States
Germany
Product support (usage and behavior analytics)
Sentry.io
Functional Software, Inc. dba Sentry, 45 Fremont Street, 8th Floor, San Francisco, United States
United States
Quality assurance (software  stability and error tracking)
Stripe
354 Oyster Point Blvd South San Francisco, United States
United States
Payment, subscription and billing automation.
Zapier
548 Market St. #62411. San FranciscoUnited States
United States
Temporary data aggregation between sub-processors
Meta
1 Hacker Way Menlo Park, California
United States,Denmark, Ireland, Sweden
App store distribution, purchase/payment systems and digital marketing.
TikTok
5800 Bristol Pkwy, Culver City, United States
United States, Ireland, Singapore
Digital marketing.
Snapchat
2772 Donald Douglas Loop N, Santa Monica, United States
United States
Digital marketing.
Twitter
1355 Market St #900, San Francisco, CA 94103, United States
United States
Digital marketing.
Formspark
Ireland
Form submission processing
Sprintful
113 Cherry St PMB 43033,Seattle 98104, WA
United States
Appointment scheduling
Hotjar
Hotjar Ltd Dragonara Business Centre5th Floor, Dragonara Road,Paceville St Julian's STJ 3141Malta
Ireland
Website usage statistics
Google
1600 Amphitheatre Pkwy, Mountain View, California, United States
United States
Advertisement efficiency (Google AdSense, Google Analytics)
Rewardful

United States
Affiliate program management
Calendly

United Sates, Netherlands
Appointment scheduling
Third Party Collection (Sub-processors): Google Cloud Platform (GCP)

Company Address: 1600 Amphitheatre Pkwy, Mountain View, California, United States

Country where Data is stored: Belgium

Purpose for Processing: GCP provides web services required for functional operations of our products. This includes web hosting, data processing, data provision, secure data storage, data recovery and product usage analytics.
Third Party Collection (Sub-processors): Mailchimp

Company Address: The Rocket Science Group, LLC 675 Ponce de Leon Ave NE, Suite 5000, Atlanta United States

Country where Data is stored: United States

Purpose for Processing: Customer support (contact management)
Third Party Collection (Sub-processors): Hiver

Company Address: Suite 203, 2880 Zanker Rd, San Jose 95134

Country where Data is stored: United States

Purpose for Processing: Customer support (contact management)
Third Party Collection (Sub-processors): Amplitude

Company Address: Amplitude Inc.201 3rd Street, Suite 200San Francisco, CA 94103United States

Country where Data is stored: Germany

Purpose for Processing: Product support (usage and behavior analytics)
Third Party Collection (Sub-processors): Sentry.io

Company Address: Functional Software, Inc. dba Sentry, 45 Fremont Street, 8th Floor, San Francisco, United States

Country where Data is stored: United States

Purpose for Processing: Quality assurance (software  stability and error tracking)
Third Party Collection (Sub-processors): Stripe

Company Address: 354 Oyster Point Blvd South San Francisco, United States

Country where Data is stored: United States

Purpose for Processing: Payment, subscription and billing automation.
Third Party Collection (Sub-processors): Zapier

Company Address: 548 Market St. #62411. San Francisco United States

Country where Data is stored: United States

Purpose for Processing: Temporary data aggregation between sub-processors
Third Party Collection (Sub-processors): Meta

Company Address: 1 Hacker Way Menlo Park, California

Country where Data is stored: United States, Denmark, Ireland, Sweden

Purpose for Processing: App store distribution, purchase/payment systems and digital marketing.
Third Party Collection (Sub-processors): TikTok

Company Address: 5800 Bristol Pkwy, Culver City, United States

Country where Data is stored: United States,Ireland,Singapore

Purpose for Processing: Digital marketing.
Third Party Collection (Sub-processors): Snapchat

Company Address: 2772 Donald Douglas Loop N, Santa Monica, United States

Country where Data is stored: United States

Purpose for Processing: Digital marketing.
Third Party Collection (Sub-processors):
Twitter

Company Address: 1355 Market St #900, San Francisco, CA 94103, United States

Country where Data is stored: United States

Purpose for Processing: Digital marketing.
Third Party Collection (Sub-processors):
Formspark

Company Address:

Country where Data is stored: Ireland

Purpose for Processing: Form submission processing
Third Party Collection (Sub-processors):
Sprintful

Company Address: 113 Cherry St PMB 43033,Seattle 98104, WA

Country where Data is stored: United States

Purpose for Processing: Appointment scheduling
Third Party Collection (Sub-processors):
Hotjar

Company Address: Hotjar Ltd Dragonara Business Centre5th Floor, Dragonara Road,Paceville St Julian's STJ 3141Malta

Country where Data is stored: Ireland

Purpose for Processing: Website usage statistics
Third Party Collection (Sub-processors):
Google

Company Address: 1600 Amphitheatre Pkwy, Mountain View, California, United States

Country where Data is stored: United States

Purpose for Processing: Advertisement efficiency (Google AdSense, Google Analytics)
Third Party Collection (Sub-processors):
Rewardful

Company Address:

Country where Data is stored: United States

Purpose for Processing: Affiliate program management
Third Party Collection (Sub-processors):
Calendly

Company Address:

Country where Data is stored: United Sates, Netherlands

Purpose for Processing: Appointment scheduling

These third party service providers have their own privacy policies that determines how personal Data is collected and processed by the applicable the third party service provider. We recommend that you familiarize yourself with such third party service providers’ privacy policies.

4. General information regarding your Data 

Data - Data uploaded to our BeYourBest Platform, will be available to our personnel with the right and lawful permissions to access such Data. Personnel on our behalf, will be able to access and process the Data you upload for the purposes mentioned in this Policy. Your Data is not publicly available to other users and people outside of your organization, unless you or anyone in your organization share access to your user account to other users or people. By sharing Data with other users and people, you acknowledge that it is possible for other users and people that have access to your account, to reproduce and store content externally, and without your consent. In such case, you are aware that your Data may be exploited by such users and people that have access to your user account, subject to their sole direction and responsibility. Such exploitation may include: to copy, modify, create derivative works of, distribute, publicly display, publicly perform, and otherwise exploit in any manner such Data in all formats and distribution channels now known or hereafter devised.

We reserve the right to immediately remove, with no prior warning, any Data or user generated content that violates our Terms of Use.

Compliance - We can share your Data in response to an information request from a competent authority if we believe disclosure is required by applicable law, regulation or legal process; With police officers, government agencies or other third parties if we believe your actions are not in accordance with our Terms of Use, Privacy Policy, code of conduct or to protect the rights, property, or security of BeYourBest or others. We will notify the users of any such disclosure as mentioned herein, if such notice (to the best of our knowledge) is not prohibited by law.

5. How we process your data

5.1 Data processor and data controller

We have strict data processing agreements with all our providers/data processors with regard to all Processing of Personal Data on behalf of us, in order to ensure that all Processing of Personal Data is conducted in compliance with applicable data protection legislation.

With regards to your Data, you are the Data Controller and BeYourBest is the Data Processor. The Sub-processors we engage shall only Process Personal Data on the instructions from us and strictly in accordance with such instructions. We may at any time have agreements with Sub-processors in other parts of the world, including in America, Asia or Europe, who will process your Data on our behalf and in accordance with the applicable data privacy law. Any transfer of Personal Data outside the EU/EEA area or to international organizations shall always take place in compliance with Chapter V in GDPR.

By registering a user account on our BeYourBest Platform or by using any of our Services you acknowledge that your Data may be transferred, stored, processed and used in the EU/EEA, and other countries (outside of the EU/EEA area) where any third party service providers are operating on our behalf. You also confirm that you are aware that the privacy and data protection laws in some of these countries may vary from the laws in the country where you live. Where this is the case, we will take appropriate precautions to protect your personal information pursuant to this Policy.

5.2 Purpose for processing your Data

We may not use your Data for any purposes other than those stated in this Privacy Policy. We will only store your Data for as long as necessary in order to fulfill the specific purpose for the processing.

5.3 Securing your Data

A description of the information security measures implemented for the protection of your Personal Data follows below:

5.3.1 Personnel and access control

5.3.2 Data protection:

5.3.3 Contractual Control:

5.3.4 Logical access Control

5.3.5 Business Continuity

6. Communications between you and BeYourBest 

Email - We may send you emails regarding your account, the BeYourBest Platform and Service updates, and changes to the Terms of Use and Privacy Policy.

7. Data Deletion

If you want to delete your account created on our BeYourBest Platform, you can do so by  automated means through the BeYourBest Platform or by contacting us at contact@beyourbest.com

Note that your account data may still be present in database backups for up to 90 days, until those backups are deleted.

With regards to analytical data, such as crash reporting, we will only retain these on our 7-party servers for as long as they are required to fulfill the purposes set out above.

Please note that BeYourBest's legal obligations, e.g. statutory rules related to storage for accounting purposes, may render necessary that your Personal Data is stored after your registration with the Service is canceled.

8. Correcting and Receiving information about your Data

If you discover that any information about you on our BeYourBest Platform or in the Services we offer is incorrect or missing, please use the applicable functions to change the incorrect information on our BeYourBest Platform, if this is not possible, or you are unable to do so, please contact us at contact@beyourbest.com

Subject to any laws requiring confidentiality, you have a right to receive general information about how we use your Personal Data. If you wish to receive such information, please contact us at contact@beyourbest.com. Furthermore, to exert your “right to erasure” (EU GDPR, Article 17) or “right to data portability” (EU GDPR, Article 20), please contact us at the email address mentioned above.

9. Children

We do not knowingly collect or store personally identifiable information from anyone under the age of 13 years. Anyone that provides personally identifiable information through the BeYourBest Platform affirms that they are over 13 years of age. If you become aware of users under the age of 13 we advise that you contact us, and we will use reasonable efforts to prevent this particular under aged user of using the BeYourBest platform. 

10. Notices and Updates

We reserve the right to change or modify the Privacy Policy and Terms of Use at any time without prior notice. Your continued use of our BeYourBest Platform and Services related thereto will constitute your acceptance of any revised agreements. If we make significant changes to this Privacy Policy we will notify you. We recommend that you periodically check these agreements for changes. 

If you choose to use our Services, then any dispute regarding privacy matters will be subject to this Privacy Policy and our Terms of Use. Unless stated otherwise, our current Privacy Policy applies to all information that we collect about you and your account, including other Data and information that we collect when you interact with our Services.

If you have any concerns about privacy at BeYourBest, please contact us at contact@beyourbest.com, and we will try to resolve it.

If you believe that BeYourBest's processing of your Personal Data infringes relevant data protection regulations, you are entitled to lodge a complaint with the supervisory authority of your habitual residence, place of work or place of the alleged infringement, or other relevant supervisory authority. 

11. Choice of Law and Jurisdiction

The laws of Norway shall govern the Terms of Use and this Privacy Policy. Should you have a dispute with us, you will first contact us by sending an email to contact@beyourbest.com.  Any disputes arising under the Terms of Use and this Privacy Policy shall be sought settled amicably. Unless an amicable solution can be obtained, the dispute shall be subject to ordinary court proceedings. The legal venue for disputes shall be Oslo District Court.

Last updated: January 26, 2024