OSLO, Norway – April 10, 2025 – Be Your Best™, the global leader in VR-based cognitive football training, is proud to announce a new partnership with one of India’s premier youth football academies, Reliance Foundation Young Champs (RFYC). Through this collaboration, RFYC will integrate BYB Training™ into its development program to assess and strengthen the cognitive skills of its academy players.
Based in Navi Mumbai, RFYC has established itself as a gold standard in Indian football development, providing world-class training and education to young talents across the country. By leveraging Be Your Best’s cutting-edge VR technology, RFYC aims to further push the boundaries of player development—sharpening skills like scanning, decision-making, and game awareness.
“At RFYC, we are always looking for ways to enhance the learning environment for our players and prepare them for the demands of the modern game,” said Yash Patel, Academy Lead at Reliance Foundation Young Champs. “Integrating Be Your Best’s platform into our program allows us to take cognitive training to the next level and ensure our players develop the mental sharpness that is so vital at the highest levels.”
BYB Training™ immerses players in realistic match scenarios through VR, helping them refine their Game Intelligence in a repeatable, data-driven way—without additional physical strain. The platform will also allow RFYC coaches to measure and track cognitive development over time.
“We’re excited to collaborate with an academy as ambitious and progressive as RFYC,” said Andreas H.F. Olsen, CEO of Be Your Best™. “Their commitment to holistic development aligns perfectly with our mission to help young players unlock their full potential. We look forward to making a meaningful impact on the next generation of Indian footballers.”
This partnership marks Be Your Best™’s first major step into Indian football and underscores its growing influence across Asia and global youth development.
