Be Your Best is proud to announce a new partnership with Arna-Bjørnar, one of Norway’s most respected women’s football clubs.
Through this collaboration, Arna-Bjørnar will integrate BYB Training into its performance program to help players improve their Game Intelligence and decision-making on the pitch.
A well-respected club with a strong tradition of developing top-level talent, Arna-Bjørnar currently competes in Norway’s First Division. Known for producing elite players and promoting long-term development, the club continues to invest in innovative tools that support both performance and progression back to the top tier.
This partnership reflects Arna-Bjørnar’s commitment to combining forward-thinking leadership with cutting-edge technology.
BYB Training uses immersive VR simulations to expose players to realistic, high-tempo match situations. The tool allows them to develop scanning, spatial awareness, and decision-making skills through repeatable training without the physical demands of match play.
This collaboration marks a milestone in Be Your Best's continued investment in the women’s game, and highlights the growing focus on cognitive development in elite football environments.
Anine Fraas, CEO of Arna-Bjørnar
“At Arna-Bjørnar, we’re always looking for ways to support our players’ development and stay at the forefront of the women’s game.”
“Partnering with Be Your Best allows us to strengthen a critical area of performance. Their technology helps players train how they see the game, how they think under pressure, and ultimately how they make decisions. We’re excited to bring this into our environment.”
Andreas H.F. Olsen, CEO of Be Your Best
“We’re proud to partner with Arna-Bjørnar, a club that continues to lead by example in women’s football. They understand that elite performance today demands more than technical ability, it requires sharpness of mind and speed of thought. We’re excited to support their work in helping players reach the next level.”
(Top Image: Exciting Norwegian talent Linnea Sælen pictured training in virtual reality with Be Your Best)
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