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OSLO, Norway – December 26th, 2025 – Be Your Best, a global leader in VR football training and cognitive performance, is proud to announce a new partnership with Footy Femmes, an organization dedicated to empowering young girls and nurturing the next generation of female football talent in India.
As part of the collaboration, Footy Femmes will integrate BYB Training into its development framework, using immersive VR football simulations to sharpen its players’ scanning, decision-making, and spatial awareness. This marks a significant step in Footy Femmes’ mission to craft excellence and independence through sport — and reflects a shared commitment to bringing elite-level cognitive training to the future stars of the women’s game.
With this partnership, Be Your Best expands its impact within the women’s game and the Indian market, reinforcing the global demand for cognitive skill development. As football becomes faster and more tactical, training the brain is now a vital component in empowering the next generation of athletes.
Andreas Olsen, CEO, Be Your Best:
"We are thrilled to partner with Footy Femmes to support the growth of the women's game in India. Their dedication to empowering young female athletes through football aligns perfectly with our mission to push the boundaries of cognitive performance. By providing these players with elite-level training tools, we are helping them build the confidence and intelligence needed to succeed on the world stage."
Arka Bhattacharya, Co-founder & Director, Footy Femmes:
"In today’s time, football is as much a cognitive sport as it is physical. Be Your Best’s (BYB) Head-Body-Awareness-Timing (HBAT) philosophy aligns with our ‘Train the Brain’ methodology. At Footy Femmes, we strongly believe that the future and even the present of the game is cerebral in nature and BYB is a proactive tool that strengthens decision-making, awareness and spatial understanding – critical skills that are often underdeveloped in the Indian football ecosystem. Through this partnership, we are integrating this technology and philosophy early and preparing our girls to not just compete but belong at the professional level."
